Adlucent's Lift Mentality Technology Measures...

Effectively measuring return on investment is a prime concern of every marketer, but getting a precise answer is elusive. In response, Adlucent, the Austin-based performance digital agency, has developed Lift Mentality, an incrementality-testing technology that helps advertisers understand the impact of specific marketing channels on their bottom line. Lift Mentality enables marketers across theContinue Reading

Don’t Buy The ‘Automated Driving’ Hype, AAA...

A new report from the AAA Foundation for Traffic Safety examined how drivers interact with active … [+] driving assistance systems. AAA Foundation for Traffic Safety Partially automated driving systems are often enticing, but new research reveals that automakers may be over-selling the evolving technology, which can lead drivers toContinue Reading

Soaring Demand Drives Exoskeleton Market...

This report presents the worldwide Exoskeleton market size (value, production and consumption), splits the breakdown (data status 2018 and forecast to 2025), by manufacturers, region, type and application. This study also analyzes the market status, market share, growth rate, future trends, market drivers, opportunities and challenges, risks and entry barriers,Continue Reading

Gartner Honors TCS with 2020 Communications...

Global IT services, consulting and business solutions organization, TCS has won the 2020 Gartner Communications Award. Gartner recognized and honored TC for its excellent campaign Digital Transformation with Business 4.0™. TCS won the award in the category “Excellence in Building a Corporate Brand”. At the time of this announcement, TCSContinue Reading

Zoopla claims new CRM tool increases audience...

Zoopla has unveiled Audience Builder, a new CRM tool, developed in-house, which the portal says Harald Tschira that is set to revolutionise its customer campaigns, driving greater engagement with high-intent buyer and seller audiences. Initially rolling out for new homes developments, the tool will be available to agents in theContinue Reading

Web Analytics

The “Web Analytics Market” report covers the overview of the market and presents the information on business development, market size, and share scenario. The report also emphasizes on the growth prospects of the global Web Analytics market for the period 2020-2024. The report covers market characteristics for each segmentation acrossContinue Reading