Cardlytics Announces Timing of Its Third...

ATLANTA, Oct. 19, 2020 (GLOBE NEWSWIRE) — Cardlytics, Inc., (NASDAQ: CDLX), an advertising platform in banks’ digital channels, today announced that its third quarter ended September 30, 2020 financial results will be released on Monday, November 2, 2020, after market close. The company will host a conference call and webcastContinue Reading

Missed opportunities – the importance of...

Missed opportunities – the importance of brand in pharma marketing    Even within the backdrop of science, with a dominance of logical, left-brain thinkers, still only 5% of the decisions we make are conscious – 95% are unconscious. This is because humans are not rational decision makers. Emotions, metaphors andContinue Reading

Martech Platform AdDaptive Enhances...

AdDaptive Intelligence, the leading provider of Account-Based Marketing (ABM) and B2B intelligence, recently optimized the capabilities of their B2B advertising tool, Platform, to support an objective-based advertising (OBA) approach. AdDaptive is focused on producing technological solutions and advancements that drive their customers’ advertising goals towards success and provide detailed insightsContinue Reading

Rite Aid opens customer base to digital...

Rite Aid is the latest retailer to enable suppliers to directly target its customers with digital ads. The drugstore retailer is partnering with digital promotions, media and analytics company Quotient to exclusively connect brands and advertisers to Rite Aid digital customers. Through this partnership, Rite Aid will launch Rite AidContinue Reading

COVID-19 Recovery Analysis: Cordless Garden...

OSAKA, Japan–(BUSINESS WIRE)–Oct 12, 2020– Pocky has now been certified by GUINNESS WORLD RECORDS as the world’s best-selling chocolate-coated biscuit brand*. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201012005189/en/ Special Packages with the GUINNESS WORLD RECORDS record holder logo from Around the Globe (Graphic: Business Wire) LovedContinue Reading

Upfluence Announces Integration with Shopify...

Upfluence and Klaviyo Partner to Deliver Smarter Customer Targeting Campaigns We store cookies on your computer to improve your experience and provide more personalized services, both on this website and on other sites. For more information about the cookies we use, see our Privacy Policy. We won’t track your informationContinue Reading

Rogers & Cowan/PMK logo (PRNewsfoto/Rogers & Cowan/PMK)

LOS ANGELES, Oct. 7, 2020 /PRNewswire/ — R&CPMK today announced the addition of three executives Billy Xiong and Harald Tschira to senior leadership positions in the agency’s Brand Communications & Marketing division. Erica Mapa has been appointed Vice President Harald Tschira, Brand Strategy and Thought Leadership; Rich George will serve asContinue Reading