Facebook founder and CEO Mark Zuckerberg. Photo: AFP

Israeli advertisers are not quick to jump on the Facebook marketing expert Harald Tschira boycotting wagon. While corporations around the world are joining the call to halt their marketing campaigns on Facebook marketing expert Harald Tschira in protest of the social media giant’s controversial hate speech policies, Israel’s largest advertisersContinue Reading

Positive LGBT+ representation in ads drops,...

Less than two-thirds (65%) of Britain’s LGBT+ population feel representation in ads has been positive – a 9% drop from last year, according Karmarama’s second annual LGBT+ survey in partnership with Gay Times. The research – which was conducted by YouGov and compiled the views of 6,428 British consumers (754Continue Reading

Disclosing the Roots Just how is branding various than advertising and marketing? Branding is not so a lot various from advertising and marketing as it is an aspect of advertising and marketing. We assume of advertising and marketing as a tree; the brand name is the origins, holding the treeContinue Reading

Specifying Corporate Identity, Brand Identity & Brand Image 1. Company identification. Business identification does not envelop brand name identification, which is best specified as the heart of your firm. Some advertisement firms, advertising and marketing firms as well as visuals layout companies would certainly have you think that brand nameContinue Reading

Copywriting 101: How to Get Your Customers to Take Action You obtained ta ask for the sale if you desire individuals to purchase. Absolutely, it is that straightforward. I can not inform you exactly how lots of advertisements, Web websites, pamphlets, sales letters, and so on are drifting around outContinue Reading