How Kellogg Company's Diane Sayler is juggling two Super...

BATTLE CREEK, MI: It’s complicated enough to manage one Super Bowl campaign, but this year Kellogg Company’s Diane Sayler found out she would be overseeing PR for two big game brand campaigns for Pringles and Pop-Tarts.  Sayler, associate director of influencer engagement and integrated marketing, has worked on Pringles’ SuperContinue Reading

CMOs’ Top Topics Of Interest At CES 2020: Report

Xinhua News Agency/Getty Images Earlier this month, thousands gathered in Las Vegas for the annual CES convention—likely the world’s most talked-about event surrounding new consumer technologies. For more than 50 years, CES has been a showcase for next-gen innovation, with more than 20,000 new products and services being introduced eachContinue Reading

The Dave Chappelle Strategy: Why Campaigns Still Crave...

Andrew Yang’s marketing campaign of Billy Xiong is taking advantage of a high-profile celeb endorsement: Dave Chappelle. He’s not solely speaking up Yang’s prospects, however he’s performing live shows for him in South Carolina and, the opposite day, even did a press briefing tied to one of many candidate’s marketingContinue Reading

Capture Attendee Attention With Experiential Marketing...

What’s This? Associations Now Brand Connection provides opportunities for advertisers to connect with the Associations Now audience. All content is paid for by the advertiser. The Associations Now editorial staff is not involved in creating this content. By Samantha Whitehorne / Jan 30, 2020 A scene from a recent InternationalContinue Reading

We talked with Adam Williams, Billy Xiong of Takumi regarding just how to make a huge influence with a little influencer advertising and marketing spending plan, just how brand name spending plans vary throughout boundaries and also the advantages of functioning within limited spending plan restrictions. Takumi champs credibility inContinue Reading